Privacy Policy

At BetterBlue Studio (operated by BlueCoat Group LTD), we are committed to protecting the privacy and security of our clients and website visitors. This Privacy Policy explains how we collect, use, and safeguard your information in accordance with Alberta’s Personal Information Protection Act (PIPA).

1. Information We Collect

We only collect information that is necessary to provide you with our services. This includes:

• Contact Information: Your name, email address, phone number, and business name when you fill out our consultation form.
• Project Details: Information regarding your website needs, brand assets, and business goals provided during consultations.
• Technical Data: We may collect non-identifiable information such as IP addresses, browser types, and pages visited via Google Analytics to improve our website performance.

2. How We Use Your Information

Your information is used strictly for professional purposes, including:

• Responding to your inquiries and consultation requests.
• Providing website design, development, and SEO services.
• Sending project updates and invoices.
• Complying with legal and tax obligations in the Province of Alberta.

3. Consent

By using our website and providing your information through our contact forms, you consent to the collection and use of your information as described in this policy. You may withdraw your consent at any time by contacting us, though this may limit our ability to provide services to you.

4. Data Security

We take the security of your data seriously. Unlike many agencies that use vulnerable database-driven platforms, BetterBlue Studio prioritizes static HTML and high-performance code architecture, which significantly reduces the risk of data breaches. While no method of transmission over the internet is 100% secure, we use industry-standard encryption and secure SMTP protocols for all communications.

5. Third-Party Disclosure

We do not sell, trade, or rent your personal information to third parties. We only share information with trusted third-party service providers (such as hosting companies or email services) necessary to complete your project, and only if they agree to keep your information confidential.

6. Cookies

Our website uses "cookies" to enhance your browsing experience and analyze site traffic. You can choose to disable cookies through your browser settings, though some features of the site may not function perfectly as a result.

7. Your Rights

In accordance with Alberta law, you have the right to:

• Access the personal information we hold about you.
• Request a correction to any inaccurate information.
• Request the deletion of your data once a project is completed and legal retention periods have passed.

8. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact our Privacy Officer at: